The car sharing industry is evolving rapidly, and no one understands this better than the leadership at Turo. As a platform that has revolutionized peer-to-peer car rentals, Turo’s CEO is steering the company toward a future that promises innovation, sustainability, and expanded opportunities for businesses in the automotive and shared mobility sectors. Today, I want to share insights into this vision and what it means for your business. Embracing the Future of Car Sharing Th

On Friday, March 13, 2026, The Information reported that Travis Kalanick is reentering the self-driving vehicle space with what it described as “major backing” from Uber. According to the report, Kalanick has told people close to the effort that he intends to pursue a more aggressive rollout of autonomous technology than Waymo. Uber did not immediately respond to a request for comment, and Atoms’ website does not reference Uber. The Information also reported that Kalanick had

Uber launched its Women Preferences feature nationwide on Monday after female riders and drivers said they wanted more control over how they travel and earn on the platform. The feature allows women to request trips with female drivers. Riders can either reserve a ride with a woman in advance or set a preference in the app that increases the likelihood of being matched with a female driver. In cities where teen accounts are available, teenagers and their parents can also requ